Effective Date: October 18, 2025

At Fortress Security & Alarms ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site"), submit leads through Facebook (including Facebook Ads or Lead Forms), or interact with our services as a security system installation provider serving Lake Ozark and nearby areas in Missouri. By using our Site or providing information through Facebook leads, you consent to the practices described in this policy.

We recommend reviewing this policy periodically, as it may be updated. If you have questions, contact us at (573) 286-2884 or via email at [insert your email address here, e.g., info@fortresssecurityalarms.com].

1. Information We Collect

We collect information to provide and improve our services, including security system consultations, installations, and customer support. The types of information we may collect include:

Personal Information

• From Facebook Leads: When you submit a lead via Facebook (e.g., through Lead Ads), we receive information such as your full name, email address, phone number, location (e.g., city or ZIP code), and any messages or preferences you provide about security needs (e.g., home alarms, camera installations).

• From Our Site: If you contact us via forms, emails, or phone, we collect similar details like name, contact information, and service inquiries.

• Other Sources: During service interactions, we may collect billing details, property addresses, or emergency contact information.

Non-Personal Information

• Usage Data: Automatically collected details like IP address, browser type, device information, pages visited, and time spent on the Site.

• Cookies and Tracking: We use cookies (small data files) to enhance Site functionality, analyze traffic, and remember preferences. Third-party tools (e.g., Google Analytics) may also collect anonymized data.

We do not collect sensitive information (e.g., financial account numbers) unless necessary for service installation and with your explicit consent.

2. How We Use Your Information

We use your information for legitimate business purposes, including:

• Responding to your inquiries or leads from Facebook, such as scheduling consultations for security systems.

• Providing and maintaining our services, including installations, monitoring, and support.

• Communicating with you via email, phone, or text (with your consent) about promotions, updates, or service reminders.

• Improving our Site and services through analytics.

• Complying with legal obligations, preventing fraud, or enforcing our terms.

For Facebook leads specifically, we use the data to follow up promptly on your interest in our alarms and security solutions.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share it only in these limited cases:

• Service Providers: With trusted third parties (e.g., payment processors, email services like Mailchimp, or installation subcontractors) who help us operate, but only under strict confidentiality agreements.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

• Legal Requirements: If required by law, subpoena, or government request, or to protect our rights, safety, or property.

• With Your Consent: For any other purpose with your explicit approval.

Facebook itself has its own privacy policies; we encourage you to review them for details on data shared via their platform.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, such as encryption for data in transit, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security. You play a role too—use strong passwords and avoid sharing sensitive details unnecessarily.

5. Your Rights and Choices

Depending on your location (e.g., under Missouri or federal laws like CCPA if applicable), you may have rights to:

• Access, correct, or delete your personal information.

• Opt out of marketing communications (reply "STOP" to texts or use the unsubscribe link in emails).

• Object to or restrict certain processing.

To exercise these rights, contact us using the details below. We will respond within a reasonable timeframe (typically 30 days). For Facebook leads, you can also manage your data directly through Facebook's settings.

You can manage cookies via your browser settings and opt out of interest-based advertising through tools like the Digital Advertising Alliance.

6. Children's Privacy

Our Site and services are not intended for children under 13. We do not knowingly collect information from children. If we learn we have, we will delete it promptly. Parents/guardians: Contact us if you believe your child has provided information.

7. International Users

Our operations are based in the United States (Camdenton, MO). If you are outside the U.S., your information may be transferred to and processed here, where privacy laws may differ. By using our Site or submitting leads, you consent to this transfer.

8. Third-Party Links

Our Site may link to third-party sites (e.g., Facebook). We are not responsible for their privacy practices—review their policies separately.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or laws. We will post the revised version here with an updated effective date. Significant changes will be notified via email or Site notice.

10. Contact Us

For questions, concerns, or to exercise your rights, reach out to:

Fortress Security & Alarms 468 N Business Rte 5 Suite B Camdenton, MO 65020 Phone: (573) 286-2884 Email: [insert your email address here, e.g., privacy@fortresssecurityalarms.com]

Thank you for trusting Fortress Security & Alarms with your security needs. We value your privacy as much as your safety.